The trend of online first-birthday party among Korean mothers (mums)-(2)

As I mentioned how the first-birthday party (Dol Jan-chi) is important in Korea, most of parents (especially mothers) prepare the birthday party table with all their hearts for their birthday baby and the guests. At the birthday party, the party host (parents) share their baby’s growing diary during last 1 year through showing photos and a video. Furthermore, various interactive activities  about their baby between the guests and the host such as quiz bring the guests to enjoy the baby’s first-birthday party better. Yes, this is a predictable baby’s first-birthday party even though you never experience it in Korea. (because birthday party is birthday party!)

But, one thing that I would like to introduce to you today is, there is an online first-birthday party in Korea today! The online first-birthday party (Online Dol Jan-chi) is literally means a birthday party for a baby who became 1 year old in an online space such as blog and social media. This online first-birthday party is now the trend among young Korean mums. Once they have the offline first-birthday party, then they celebrate their babies’ first-birthday party in online spaces (e.g. their blogs). For the offline birthday party, the guests are mostly their family members, colleagues and anyone who are very close to the baby’s parents. However, our mums and ajummas are now smart Ajummas (or smart mums)! They frequently cross the online and offline spaces through using the Internet connection and digital mobile devices such as smartphones in their everyday lives. These smart mums and ajummas enrich their networks wider and enjoy daily lives better through having unconstrained and borderless communication with their contacts in both online and offline spaces. Thus, the online first-birthday party (online Dol Jan-chi) is held for mums’ contacts whom are mostly ‘blog neighbours’. (blog neighbours= bloggers become neighbours through communicating in blog space, it is similar to follower or friends)

On online first-birthday party day, the host informs the date and time for the party through a blog post or a message. The party goes usually for 24 hours or few days. Then what the guests do or how do they enjoy the online party? It is very simple. The guests visit the blog and then they will watch a video or photos of baby’s growing diary for last one year. And usually there is a special event for the guests such as a quiz or leaving message for a baby on the blog. Once they write answers for the quiz or left birthday messages for the baby on the blog, the host (parents) pick some guests randomly to give lucky gifts. (Lucky gifts for the online first-birthday party  are various such as a mobile voucher (Starbucks drink voucher), baby goods, cosmetics, movie tickets and etc.) The guests for this online first-birthday party are mostly ‘mums’ or ‘ajummas’ today, so the lucky gifts are prepared for especially for mums.

Here is a beautiful example of online first-birthday party (online Dol Jan-chi) on Naver blog, <jjorang’s>. On her blog, you will see what the online first-birthday party is.

Online first-birthday party (online Dol Jan-chi) will be proliferating continuously with the use of digital mobile technology is pervasive in our everyday lives, especially mums and ajummas in Korea. I think this (online first-birthday party [online Dol Jan-chi] could be explained as the digital remediation. However, it should be developed continuously. In other words,this kind of Korean traditional culture should be recreated and developed more to establish the unique Korean culture in online space rather than repeating the same thing (e.g.birthday party/online birthday party) by only changing the spaces (online or offline). Then we will have distinct traditional Korean culture that exist in online and offline (or in between online and offline). These two culture that are in different spaces develop their characters differently (because of the difference of spaces) but still, they were derived from the same root.

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