New website is coming soon

I’m working for a new website at the moment. It will be my research website. Once I’ve done, I will put URL of new website asap.

Happy New Year to all!

아줌마 웹사이트를 새롭게 준비중입니다. 리서치와 다양한 비주얼 프로젝트를 함께 담아서 새롭게 시작하려고 합니다.

이곳에 공지하겠습니다. 새해 복 많이 받으세요!

아줌마는 최고다!!


Come back!

I don’t know how many people read my blog but I just want to say that I came back. I was extremely busy this semester because of teaching, researching and being sick. I don’t know why but I had headache for last few months so I couldn’t do any ‘extra’ works except ‘teaching’.

I’m waiting for answers from journal editors (who are amazingly kind and good people) whether my draft can be in or not. (good luck to me)

And now I feel better than before (still I feel dizzy but getting better than last week) so I will continue to write my blog from this winter.

During this winter holiday, I will start new research.

Anyway, I will keep uploading blog entries about our lovely ajummas.


Ajummas 짱!

Yes, I still do and will do research about ajummas. I really like these cool ajummas and their amazing performances. I hope, I really hope I can do this kind of performances of ajummas and with ajummas in Korea someday.

Go Ajummas!!! And I will be back to upload lots of photos and photo collages very soon. I have to finish some other writings first….


‘Korea Grandma’ one of famous ajumma YouTubers in Korea

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(click the image above to read the article)

Park Mak-Rye Halmeonee (grandma), Korea Grandma

Park Mak-rye Halmeonee (grandmother) is a famous YouTuber in Korea. The name of her channel on YouTube is ‘Korea Grandma’. She has been creating videos since 2017. Even though she called herself grandma but I think she could be categorized as older ajumma group because ajummas should be considered with different age groups. As there is no specification of the age criteria to be ajummas, ajummas can be categorized inclusively.  For this reason, the channel of ‘Korea Grandma’ might be one of good examples to show how smart ajummas present themselves through using social media, especially the way of using one person media in YouTube. 



Ajummas are cheering for the Garlic Girls! (Korea’s women’s curling team)

Uiseong county is very famous for garlic in South Korea. So our women’s curling team is called as garlic girls because four of them (the team) are from Uiseong. They’re friends and sisters each other whom were born and grew up in the same town, Uiseong.

This is our first time that our curling team went to the final (and even semi-final) so our nation is very exciting to watch their match and especially their hometown is now enjoying this winter olympic because of those amazing Garlic Girls. Many of international reporters reported about them (e.g. NYT) and their hometown through different types of media during last few days. And they were very interested in the people of Uiseong and how they’re cheering for their hometown girls. Most of them are ajummas and they brought their homemade signs, screamed and even danced together! This is amazing!!! When I read their articles and watched videos on YouTube, I was so glad to know that those international reporters filmed about our energetic and sweet ajummas. They are not mothers of garlic girls but they are those girls’ neighbours so they prepared homemade signs and danced together to cheer for their ‘hometown daughters’. Because they feel like those garlic girls are their daughter (even though they’re not their biological mother but they’re mother!).

These ajummas are cheering for their daughters because they want to share their ‘Jeong’ with those girls, I think. This video of people in Uiseong makes me laugh and cry. Beautiful ajummas with warmheartedness.

My mum’s new space, Youtube.

My mum is now a big fan of Youtube. She used to be one of Korean drama fans like other ajummas in Korea or even in the world. One day in last year, she asked me how to ‘watch’ the video that one of her friends sent to my mum via Kakao Talk. I taught her how to ‘touch’ that link and ‘watch’ those videos on Youtube on her smartphone. She brought earphones and grab her smartphone to watch that video on Youtube. That was her first experience of watching TV on her mobile not on TV in our living room.

After that day, she seems to enjoying new ways of watching TV on Youtube. Whenever she came back home she put earphones on her ears and started watching videos sent from her friends. The genres of videos are tremendous. From her friends’ grandchildren’s videos to some serious political issues as well. In my opinion, her favourite genre is pretty much about political issues and some traveling video logs. So now, she rarely watch the TV in our living room even though there are Korean dramas every night on TV.

She said that she and her fiends enjoy watching Youtube on their smartphones because they can ‘choose’ the channel what they want to ‘watch’ without barriers of time and space. Also she mentioned about her own space while she’s watching her chosen Youtube channel on her smartphone. (I found that is very interesting because I also feel like I’m in my own space whenever I watch my subscribed Youtube channel by myself) Indeed, watching those Youtube videos are sorta big trend among my mum’s fiends (and her age group, ajummas). They now share good, useful or hot issued videos through Kakao Talk’s group chat room and they’re talking about those videos when they meet at offline spaces. (from online to offline and come back to online again, it is a looping communication process I already mentioned in my thesis).

Furthermore, my mum has her favourite Youtube BJ (ajumma BJ) and she said that BJ is very famous among ajummas. (I’m watching Youtube almost everyday but I never heard about that BJ before. So I realised that the world of sns such as Youtube is amazingly big to know every single channels and their BJS because of its characteristic reason. Everyone’s needs are becoming various and wider so the small channels (niche channels) are becoming bigger and deeper I think. For this reason, there are famous ajumma BJs on Youtube but I’ve never heard about them at all. And vice versa.

These days, I feel like I’ve reached my limit on this Ajumma research because there’re so much funky and something useful/informational research around me. I am kind of losing my confidence to keep doing this research about ajummas. So I didn’t do much working, studying and writing recently. But, I changed my mind and I will do something very exciting research about ajummas. Maybe my research isn’t that necessary to change this world or to impress others on the conferences, etc. I truly don’t care about others. I love my research and I will keep doing my research and writing even though my English writing isn’t that good enough compared with other ‘native’ writers/speakers. I will keep working hard and at the same time I will enjoy my life as an ajumma expert, like my mum started learning something very new and enjoying those new things.