I saw ajumma shoppers at a market today. Saturday market is always crowded with lots of ajumma shoppers. They come to market not only for grocery shopping but also sharing their lives with others at the market through face to face communication with others even if they never met before with each other. Market is one of communal spaces of ajummas like Digital Ppal-let-ter.
I love seeing people at the market because I feel alive.
Cute ajummas 🙂
Digital Ppal-let-ter is a new digital space where the wash place before the 1960s and a Kakao Talk group chat room in 2015 coexist together. As an imaginary space that has been planned and created based on interdisciplinary research and creative concept of thinking, I have carefully considered how to present the concept of Digital Ppal-let-ter to audiences. Initially I planned for Digital Ppal-let-ter to be exhibited in a gallery or other space in the form of an installation. However, the plan changed to using video due to the difficulty of installing a reproduction of a wash place and the Kakao Talk group chat room. Through the video, the audience can experience the wash place prior to the 1960s with village women and a Kakao Talk group chat room in 2015 with Smart Ajummas at the same time.
The project will also encourage audiences to reconsider the communal spaces, the ways of communication and the communities of middle-aged married women, ajummas, in Korea from the past to the present. Furthermore, it can be expected that this opportunity will increase interest in ajummas and their ways of communication among audiences and the general public. Hence, both the creative project, Digital Ppal-let-ter, and the research project, Smart Ajumma, will awaken thoughts and value about the existence of ajummas and their unique way of communicating that has gone unnoticed.
Digital Ppal-let-ter (Wash place) from Jung Moon on Vimeo.