I can hear so many ajummas call other middle-aged women as ‘Ajumma’. For example, middle-aged women customers (ajummas) call other middle-aged women sellers, “Ajumma! How much is this?”. But when seller ajummas call customer ajummas, “Ajumma! Try some our Kimchi!”, customer ajummas feel uncomfortable. (I experienced so many times these situations when I went to market to buy something) In fact, the seller ajummas never call customer ajummas as ‘Ajumma’. Never!
This is irony because ajummas call other ajummas as an ajumma but those ajummas don’t want to be called as an ajumma by others include ajummas.
Why? What’s wrong with that?