This is amazing! I found ‘Ajumma EXP’ and they’re lovely ajummas doing flash mobs and various performances. The most important thing is that this lovely community has the exact thought about our ‘ajummas’ –middle aged women. I’m still reading their blog and other social media sites so I will upload more about them asap. I’m so happy to know them and I feel like I can do something more exciting thing for our ajummas. (Even though I got rejected email from one of journals this morning but I’m still happy because of this community. ^_^ Go AJUMMAS!!!!
Click the image above to visit Ajumma EXP website
An ajumma is the unique word and, at the same time, it represents the group of middle-aged women and their culture. As Beauvoir, Butler, and Haraway note (1989:12, 1999 and 1991) gender is constructed culturally, ajumma should be understood and discussed within Korean culture that this ‘ajumma’ group was involved and created in.
“One is not born, but rather becomes a woman”
With this idea, I would like to say that, “an ajumma is not born, but rather women in Korea becomes an ajumma”. Thus, knowing who an ajumma is, what an ajumma do and how an ajumma is represented in Korea will be triggered to understand women in Korea and more than that. They are represented in Korea with various a biased point of view, however they’re now representing themselves with the usage of social media and creating their own way of social media culture.
People regarded ajummas as just an ajumma without knowing well about them. When we look at them carefully and know more about them, we can find how each ajumma is a person of distinct individuality.
This folder is for ‘An illustrated of Korean Smart Ajumma’.
이 폴더는 앞으로 ‘스마트아줌마 도감’이 업로드될 예정입니다.
It’s been almost 1 year since I’ve submitted my PhD project. Now I’m waiting for the graduation ceremony in this Dec. YAY!!!
I planned to start doing a new project from this year but I haven’t started it yet because there’re so many things to be done by end of May. But I will try to start doing a new project asap. Also I should keep writing blog entries as well. FOR SURE!!
About this project: https://smart-ajumma.com/2016/03/03/digital-ppal-let-ter-project/
I went to Hongdae (Hongik University district in Seoul) and everyplace swarmed with people. There are a variety of shops, cafes, restaurants and small galleries in Hongdae area so I sometimes visit there to see what’s going on. (because cafes and shops are changing frequently) And on the street, I found so many street stalls are selling ‘mobile phone cases’ with various designs and characters. People in Korea keep changing their mobile phones cases because they think the cases are one of fashion accessories. So if you’re in Korea, especially in Seoul you can see many street stalls that sell mobile phone cases.
I read several journal articles before that are about the relationship between mobile phone accessories and personality. And I also agree that those mobile phone accessories are certainly showing every personality. So it might be interesting to investigate how different mobile phone cases characterise each person. (and what differences between different countries, culture, gender and etc.) And there will be ‘Ajummas’ favourite mobile phone cases, too!!!
Mangchi Ajumma, Emily Kim is a famous YouTuber who cook Korean food. She immigrated to the U.S. in 1992 with her family. She was almost addicted to computer gaming and spent her time at home after coming back from work. One day, her family recommended her spend time productively such as producing a cooking video rather than just playing computer game all day. So she started produce Korean food cooking video on YouTube and the number of subscribers of her channel are increasing dramatically.
In her video, she speaks English with her characteristic Korean accent. (no offence, I think her unique accent highlight her unique character of Korean American ajumma in her videos) Also her hair, fashion and makeup style tells how unique Mangchi Ajumma is! In the videos, she introduced so many dishes of Korean food and she explained ‘how to cook’ Korean food in easier ways than any other cook books, both for Koreans and foreigners.According to New York Times, it describes her as ‘Korean Julia Child!’
She also published a cookbook that is titled ‘Maangchi’s Real Korean Cooking‘. And there is her own website, ‘www.maangchi.com‘. (You can watch all the Maangchi ajumma’s Korean cooking videos, information about Korean ingredients, (ingredients glossary) and any other useful information related to Korean culture, especially Korean food culture)).
I really want to interview this lovely maangchi ajumma someday soon.
This is very exciting example of smart ajumma, I can tell.
I just came back home. MINA (Mobile Innovation Network Australasia) 2016 was an amazing experience to meet other researchers and their fabulous works. I also presented my PhD project in MINA 2016 and I feel glad people who were there know who ajummas are and why ajummas need to be considered as smart ajummas today. 15 mins weren’t enough to talk everythinf about my project in detail, but thank MINA, I could’ve shared my beloved research project with other researchers.
New blog entries about ajummas will be coming soon.